Although much effort is put into every cover design, some covers are simply not what the author is seeking. Every cover I have done with the exception of Clonedroid: The New Wave, was done during the writing and production of the book. I find it to be a good plan to work on a cover before the book is finished or sometimes, as cases have occurred, before the book is even started.
My preferred method is to hear the author talk about the book and their ideas and then to just make a cover and submit it for author review. It tells me very quickly what the author does NOT want well before they pinpoint what it is they DO want! This is a very good design tactic that I have used for years when creating a design for a client. Very rarely do they know exactly what they want and in a manner that will actually work well.
These covers are ones that did not make the cut for final book cover design:
Martin Von Cannon- Another Abduction
Book 2 in the Seattle Guardian Series, Another Abduction carries on with more excitement in the Emerald City. If you are not aware, Seattle receives rain on 150 days of the year. Locals see flat gray skies for so many days of the year that it’s hard to imagine they will ever be blue. This cover captured that dismal sky as it ties in the gray blah with the bleak reality that another abduction of a meta-human has taken place. The faded city scape is representative of the fading hope caused by continuing crime.
Mike Walker- You Are Your First Responder
Cate Bronson- Clonedroid: The New Wave